Roguu derives its essence from the Japanese word “Kutsurogu,” meaning relaxation. Inspired by my profound admiration for Japanese culture and the significance they place on unwinding, particularly in cities like Kyoto and Osaka, I have crafted a concept that encapsulates the dedication to tranquility observed in Japan. From massage to onsen visits, Japanese people are adept at nurturing their mind, body, and spirit.
The symbolism of the Crane in the logo befits the brand’s philosophy, representing peace, luck, and longevity—a beacon of the serene experience Roguu promises.